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Marketing Regulations Terms Compliance
http://pmrss.com/log/articles/347/1/Marketing-Regulations-Terms-Compliance
Pulsar Marketing
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Pulsar Marketing loan and credit card affiliate program news & media center for its innovative advertising networks. For targeted marketing and top affiliate revenue, join our affiliate marketing network.
 
By Pulsar Marketing
Published on 08/25/2007
 
Proprietary marketing software ensures affiliate terms compliance with your rules and with federal regulations.

Affiliate Publisher Compliance with Marketing Terms and Federal Regulations
Do you offer a consumer product or service that demands any of the following:

Strict marketing terms compliance by your partner, affiliate marketers;
Routine monitoring of affiliate partners for compliance with your marketing terms and conditions;
Close scrutiny to ensure your product/service is not being advertised by marketing partners in any manner that violates federal FCC and FTC regulations;

If so, our content-matching software can help you. It will help you control how; and where, your product or service is advertised online.


How our software works:

You specify the content (words) which are forbidden to be on the same web page as your advertisement.

You specify the content (words) which must be on the web page in order for your advertisement to appear.

You specify the exact wording (and graphics) of your advertisement.

You give your marketing partners a special HTML tag to place onto their web page(s). If; and only if, a marketing partner's web page contains the words you require and is void of the words you forbid, your advertisement will appear on that web page exactly the way you had designed it, word for word and graphic for graphic.

Not only does our innovative marketing technology help you comply with marketing regulations and manage how your partners market for you, the software also enables you to update your advertisement anytime; and as often as, you desire. Even if you modify your advertisement content (including the words and graphics) every hour, those changes are instantly updated on all marketing partner websites. This is because the special HTML tag automatically checks for the most recent update each time a person visits a web page which contains your special advertisement tag.


Who benefits using our software: Our software is of great benefit to anyone with a product or service marketed online, and is particularly helpful to those who are concerned about compliance with marketing terms and conditions, federal regulations, and who need to update their ad content frequently, such as:

Credit Card Issuers and Loan Lenders: Change your APR rates, fees, terms, etc, as often as needed and have those changes instantly updated on all affiliate publisher websites without having to notify them of the necessary changes.

Now; more than ever, marketing consumer credit products and services is a very sensitive issue, particularly in sub-prime credit arena. A credit card issuer; for example, could suffer heavy liability for an affiliate publishers who is marketing their credit card on a website which promises visitors more than the card issuer actually offers. Our software can prevent such problems by denying ad delivery to websites which contain inappropriate marketing content.


Compare our software to standard marketing software: With standard affiliate marketing software, although you can change your marketing content as often as you need to, you must rely on affiliate publishers to make those changes on their individual websites. Our software solves that problem by providing affiliate publishers with an inndovative linking tag. Instead of copying and pasting your advertisement (text and banners), affiliates using our software copy and paste a special tag that summons your most recently updated advertisement. It summons not once a day, nor every hour, but every time a person visits a website that has your special ad tag. This way, the very instant you make changes to your ad, those changes are reflected on all affiliate publisher websites immediately.

Stop having to monitor affiliates for compliance with your marketing terms and with federal regulations. Use our automated content-matching, content-defining marketing software.