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 »  Home  »  Innovative Advertising  »  Advertising Competitive Advantage
Advertising Competitive Advantage
By Pulsar Marketing | Published  07/16/2007 | Innovative Advertising |
Pulsar Marketing
PMRSS.com
Pulsar Marketing loan and credit card affiliate program news & media center for its innovative advertising networks. For targeted marketing and top affiliate revenue, join our affiliate marketing network.
 

Articles by Pulsar Marketing
Competitive Advertising Advantage with Our Exclusive Affiliate Marketing Software
FormAds offers advertising competitive advantages, because affiliate publishers of FormAds have a better way to participate in an advertising campaign. Instead of them having to add yet another boring banner or textual link to the mix of others already on their websites to generate traffic (clicks/leads) to multiple advertisers, our strategy builds a stronger, more loyal partnership between affiliates and advertisers. This "loyalty" means advertisers have less competition for capturing leads before their competitors do, since affiliates place only select advertiser campaigns onto their websites.

By advertising on FormAds and using our affiliates, you can get highly targeted websites to advertise you exclusively, and to help you gain exclusive leads. Why make your call center compete for the customers which affiliates had generated for you AND for your competitors? That's what happens with traditional affiliate marketing... the affiliates advertise for multiple companies who must then have their call centers scramble to convert leads into actual customers before the call centers of their competitors acquire them. With FormAds, you can acquire those customers exclusively. It's time to squash the competition by gaining a competitive advertising advantage... and FormAds is ready to help you.

How does it work? Our innovative software places your company logo, your Privacy Policy and your Terms and Conditions, as well as a portion (or all) of your customer application form onto affiliate websites.

How does this give you an advantage? Instead of dozens of competitor ads on the affiliate websites, consumers will see only your application form.

Review these explanatory graphics:
In the first set of side-by-side panels, in the first pane you see standard affiliate advertising where your advertisement is placed amongst other advertisers who also use only conventional marketing...



As you can see in the above two panels, by using our innovative marketing you can have your advertisement has the only one placed onto affiliate publisher websites, thus providing you with more leads and a higher ratio of exclusive leads.

In the next set of side-by-side panels, you see the results of using each type of affiliate marketing... Standard Affiliate Marketing in Panel #1; and Competitive Affiliate Marketing in Panel #2:



In the two above panels, you can clearly see the advantage of using our competitive affiliate marketing. As shown in Panel 2, with our competitive advantage there is less competition against the call centers of other advertisers.  If you rely on standard affiliate marketing (Panel 1) you have to race to be the first call center to contact new potential leads.

How do you gain exclusive leads? Our software protects your application form and its data fields. When customers submit the form, the data is instantly, directly and exclusively sent to your server. Affiliates do not receive copies of applicant data, nor can they modify your application form.

Hence, instead of consumers clicking on the ads of your competitors, they will be submitting your application form which redirects them to your website.

Put yourself into the shoes of an affiliate... Would you rather add yet another banner or text link to your website, or would you rather have the prestige of hosting an application form? Yes, many affiliates would rather host an application form, even if the commission payout is not as competitive as similar programs. This means you can increase affiliate participation in your program without having to constantly increase your payout rate to remain competitive.

Can you pay only for valid leads? Yes. Our software has a 'manual approve' feature, which lets you review each customer application before awarding individual affiliate commissions. You pay only for leads which meet your requirements.

How to use our innovative marketing software: Create an advertising account with no setup fees and no monthly fees at our FormAds.com affiliate network. You pay only a 10-30% commission override for every valid lead generated (the override percentage will be determined by Pulsar Marketing per its expected conversion ratio and your commission payout rate). Pulsar Marketing will also perform all affiliate management (collect W9s, process and remit commission payouts on your behalf).

How to get started: You must prefund your advertising campaign by establishing an escrow account. The escrow account protects Pulsar Marketing from having to pay affiliates for leads which you approved to pay but which your account lacked sufficient funds. Lead commissions which you reward to your affiliates and Pulsar Marketing's override fee will be deducted from the escrow account as you approve each lead. The minimum initial escrow deposit is $500.00 but may be higher, dependant upon your affiliate payout amount and the expected conversion rate. Pulsar Marketing will inform you of your minimum escrow requirement prior to account activation.

Once your agreed escrow is received, you will then be able to login to your control panel to create your advertising campaign (upload your application form and associated graphics, privacy policy, terms and conditions).

For more details, contact us Toll Free at 1-877-5PULSAR (1-877-578-5727) or visit the Pulsar Marketing online advertising website. You can also test drive an online demo of our FormAds competitive advertising advantage software.


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