Innovative Marketing Beyond Banners

By Pulsar Marketing | Published  10/18/2006 | Innovative Advertising |

Pulsar Marketing PMRSS.com Pulsar Marketing loan and credit card affiliate program news & media center for its innovative advertising networks. For targeted marketing and top affiliate revenue, join our affiliate marketing network.  Articles by Pulsar Marketing Pulsar Marketing's Innovative Advertising The internet is ever-evolving, because consumer behaviors change. If you are still relying on standard banner, textual and email marketing, you are not evolving to keep pace. This presents a major problem for you: Your ability to effectively reach your targeted demographics will be severely limited, and you'll lose your super-affiliates to your competitors. First, let's look at email marketing. According to BusinessWeek, 20% of opt-in email is blocked by spam filters, even though subscribers had opted-in. As more and more consumers employ spam filters, your email marketing will incrementally suffer. But your biggest problem with standard banner and textual link advertising, is the limited ability to acquire customers, and an increasing loss of potential customers to your competitors. Consumer Point of View: Imagine you are a consumer, using your favorite search engine to find a product or service. In this example, let's say you are searching for a 'Payday Loan'. Chances are, most of the web sites listed in the top search results are affiliate web sites. When consumers click on the link, typically here is what they see on an affiliate's web site: As you can see in the example 'Payday Loan' illustration above, the affiliate is marketing a dozen different payday loan affiliate programs on his site. This presents three major problems for a payday loan provider: 1) Many consumers will simply exit the site, because they searched for a payday loan, not for an advertising site. 2) Even if the consumer does not exit, which payday loan offer will the consumer choose? Your banner, or that of your competitor's? 3) Will the consumer apply to more than one? If so, this means none of the payday loan providers will receive an exclusive lead. They must battle each other to be the one which gains the customer. Pulsar Marketing's Innovative Solution: Instead of using the outdated medium of banner/textual advertising, Pulsar Marketing's innovative advertising platform can give you a competitive edge. Instead of your banner/textual link being placed onto affiliate web sites and being buried amongst your competitors', you can acquire customers exclusively. Look at the illustration below, and compare it to the illustration above. If you were a consumer who searched for a 'payday loan' and you arrived at a web site as in the example below, you would be presented with only one offer, not multiple offers... and... there is the application - you're search is over. With Pulsar Marketing's solution, the competition factor is reduced, and you can obtain more exclusive leads. Plus, you'll gain more super affiliates because they would prefer to host an application form versus a banner/text link. If you do not innovate, you risk losing super affiliates to your competitors who do allow affiliate form hosting. Security: Pulsar Marketing securely stores your customer application form onto its server, and provides affiliates with a 'code tag' that summons the form. This method protects your form code, and prevents affiliates from receiving copies of customer data. Your form can include your brand logo, as well as popup links to your Terms/Conditions and Privacy Policy (as in the 2nd illustration). Form Submission Process: After customers submit your form via an affiliate's web site, their data is instantly and exclusively sent to you according to your form's 'Post Action'. Simultaneously, they are re-directed to your web site. You can have customers submit other forms on your site, or have them view other products/services you offer, or to view your 'Thank You' page. Pulsar Marketing Affiliate Profile: Pulsar Marketing's affiliates have been screened and their U.S. identities have been verfied. This ensures our advertisers can receive higher quality traffic, leads and sales than those generated via other affiliate marketing networks. It's time you kept pace with the evolving internet. Contact Pulsar Marketing at 228-832-5553 about its innovative advertising solutions.

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<font face="Verdana" size=2>Innovative Marketing Beyond Banners - by <a href=http://pmrss.com>Pulsar Marketing</a><br><br><P style="MARGIN: 0px 15px 0px 5px" align=left><FONT face=Verdana size=2><STRONG>The internet is ever-evolving, because consumer behaviors change. If you are still relying on standard banner, textual and email marketing, you are not evolving to keep pace. This presents a major problem for you: Your ability to effectively reach your targeted demographics will be severely limited, and you'll lose your super-affiliates to your competitors.</STRONG><BR><BR>First, let's look at email marketing. According to BusinessWeek, 20% of opt-in email is blocked by spam filters, even though subscribers had opted-in. As more and more consumers employ spam filters, your email marketing will incrementally suffer.<BR><BR>But your biggest problem with standard banner and textual link advertising, is the limited ability to acquire customers, and an increasing loss of potential customers to your competitors.<BR><BR><STRONG>Consumer Point of View</STRONG>: Imagine you are a consumer, using your favorite search engine to find a product or service. In this example, let's say you are searching for a 'Payday Loan'. Chances are, most of the web sites listed in the top search results are affiliate web sites. When consumers click on the link, typically here is what they see on an affiliate's web site:<BR><BR><IMG src="http://pmrss.com/log/content_images/innovativemarketing1.jpg"><BR><BR>As you can see in the example 'Payday Loan' illustration above, the affiliate is marketing a dozen different payday loan affiliate programs on his site. This presents three major problems for a payday loan provider:<BR><BR>1) Many consumers will simply exit the site, because they searched for a payday loan, not for an advertising site.<BR><BR>2) Even if the consumer does not exit, which payday loan offer will the consumer choose? Your banner, or that of your competitor's?<BR><BR>3) Will the consumer apply to more than one? If so, this means none of the payday loan providers will receive an exclusive lead. They must battle each other to be the one which gains the customer.<BR><BR><BR><STRONG>Pulsar Marketing's Innovative Solution</STRONG>:<BR><BR>Instead of using the outdated medium of banner/textual advertising, Pulsar Marketing's innovative advertising platform can give you a competitive edge.<BR><BR>Instead of your banner/textual link being placed onto affiliate web sites and being buried amongst your competitors', you can acquire customers exclusively.<BR><BR>Look at the illustration below, and compare it to the illustration above. If you were a consumer who searched for a 'payday loan' and you arrived at a web site as in the example below, you would be presented with only one offer, not multiple offers... <EM>and</EM>... there is <EM><U>the</U></EM> <EM><U>application</U></EM> - you're search is over.<BR><BR><IMG src="http://pmrss.com/log/content_images/innovativemarketing2.jpg"><BR><BR>With Pulsar Marketing's solution, the competition factor is reduced, and you can obtain more exclusive leads. Plus, you'll gain more super affiliates because they would prefer to host an application form versus a banner/text link. If you do not innovate, you risk losing super affiliates to your competitors who do allow affiliate form hosting.<BR><BR><STRONG>Security</STRONG>: Pulsar Marketing securely stores your customer application form onto its server, and provides affiliates with a 'code tag' that summons the form. This method protects your form code, and prevents affiliates from receiving copies of customer data. Your form can include your brand logo, as well as popup links to your Terms/Conditions and Privacy Policy (as in the 2nd illustration).<BR><BR><STRONG>Form Submission Process</STRONG>: After customers submit your form via an affiliate's web site, their data is instantly and exclusively sent to you according to your form's 'Post Action'. Simultaneously, they are re-directed to your web site. You can have customers submit other forms on your site, or have them view other products/services you offer, or to view your 'Thank You' page.<BR><BR><STRONG>Pulsar Marketing Affiliate Profile</STRONG>: Pulsar Marketing's affiliates have been screened and their U.S. identities have been verfied. This ensures our advertisers can receive higher quality traffic, leads and sales than those generated via other affiliate marketing networks.<BR><BR><STRONG>It's time you kept pace with the evolving internet.<BR>Contact </STRONG><a target='_blank' href="http://pulsarmarketing.com" target=_blank><STRONG>Pulsar Marketing</STRONG></A><STRONG> at 228-832-5553 about its innovative advertising solutions.</STRONG></FONT></P><br>This article provided courtesy of <a href=http://pulsarmarketing.com target=_new>www.PulsarMarketing.com</a>, a network of top affiliate programs and innovative advertising software.</font>