If you are an avid reader of affiliate tips, no doubt you've seen articles lecturing about how affiliates should target niche markets and optimize their sites to rank well in search engines for relevant keywords and phrases.

While indeed that is a viable marketing strategy, it places all your eggs into one basket and your future revenue ability into jeopardy.

What would happen to your revenue if search engines changed their search logic, and your web site no longer ranked well for those coveted keywords and phrases? You'd have to do some fancy footwork to get your site's page rank back to a high level. Meanwhile, you're losing revenue.

Or, what if consumer demand for the product or service you've been promoting suddenly falters?

Pulsar Marketing suggests versifying your revenue opportunities, much the same way you would versify investments. Instead of targeting only one product or service and only its relevant keywords and phrases, look for other ways to broaden your reach.

One way to broaden your reach for the products and services you are already promoting, is to target the demographics instead of the keywords and phrases. Read our article about demographic targeting.

Another strategy which does not require creating an additional web site, is to promote related affiliate programs on your existing site. If; for example, you currently focus on credit cards, consider adding consumer credit counseling affiliate programs. This can be particularly beneficial if you promote balance transfer credit cards, since many consumers cannot qualify due to high debt and poor credit. By offering credit counseling as an option, you are providing your site visitors with an alternative solution for their existing credit card debt, as well as an alternative revenue source for you.

A more advanced marketing strategy is to create multiple web sites, each one targeting a specific consumer product or service. With this method, you will have more sites to maintain and update, but your future risk of losing traffic and revenue can be greatly minimized.

Another solution is through affiliate referral programs. Every day, thousands of new web sites are launched. Many of these are owned by beginners, fresh blood looking for affiliate revenue opportunities. You can earn additional revenue merely by referring affiliates to an affiliate marketing agency such as Pulsar Marketing. Since you already have scores of affiliate program links on your site, why not add affiliate referral links? You could place either a single link to your favorite affiliate network, or create a page of links to multiple networks.

We hope you enjoy the above free affiliate tips, courtesy of Pulsar Marketing.