Is your web site getting a lot of traffic, but a low ratio of clicks to your affiliate program link? This problem may simply be how you designed your page layout near your affiliate link.

Common amongst internet users, is the tendency to view a web page starting from the top, and then moving the eyes downward.

By leveraging that knowledge, the simple strategy below can direct the eyes of your site visitors towards your affiliate program link:

Notice how your own eyes instinctively scanned down quickly to the [Insert your banner/text link] section, then your eyes went back to the header and re-read each line? Put this instinctive nature to your benefit to increase clicks on your affiliate links!

When visitors view a web page, it's often like reading a road map and following street signs because their sub-conscious automatically follows directions such as arrows. When they visit a web page, they automatically look for some sort of 'direction'. In the above example, you will notice that the first line stands out more, and is a different color than the other lines. Also notice how each line decreases in width, much like an inverted pyramid. This subliminal arrow draws viewers' eyes downward to your affiliate program link. Additionally, there is a box around this advertisement and the background is a different color that the rest of the page to further draw attention to it.

If you're not an affiliate of one of Pulsar Marketing's networks, register today so you, too, can enjoy what our affiliates experience.